Carbon offsetting plays an important role in fighting climate change. While reduction is priority, offsetting should be considered throughout the journey as a combination of reducing and offsetting gives the best results.
Greenhouse gases will continue to be put into the atmosphere for decades to come. Offsetting helps minimise future emissions and build additional capacity in the Earth's natural carbon sinks.
Not all emissions can easily be measured or directly reduced at this time and so, the solution is to offset while the means to reduce are being developed.
In many industries, carbon credits have become synonymous with greenwashing – where companies pretend to be more environmentally conscious while simply buying the cheapest available offset, without doing due diligence.
We at Carbon Teller want to rebuild that trust with the public, by creating an open, verifiable system where every flight, every drive, every process that is presented as being offset, can have that offset tracked - down to the tree that is planted, the electricity that is saved, the research done for a better future.
It is more important than ever that all industries and consumers come together to find solutions to the one problem we all share.
